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| In 2007, the consulting firm AccentureTM interviewed more than seventy leaders in the field of advertising and media. Seventy-seven percent agreed that going forward, “advertising will be viewed in an integrated way on three screens – television, computer and wireless handset.”1 |
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| That was two years ago. Are you taking full advantage of today’s “three screens” environment? |
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| First Hill Media partners with advertising and media firms to offer a variety of solutions targeted at two of those three screens. Our iPhone apps, custom widgets and Flash-based advergames reach an audience that spends most of its time on mobile phones or in front of computers. And unlike traditional advertising, we’re not just bringing you passive eyeballs. Since we create a user experience around the branding message, we deliver an audience that is actively engaged with the brand. This increases exposure and awareness while shaping a positive brand perception. |
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| Our services include: |
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| Branded Flash Games |
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| These are online games, played in a Web browser, where the brand is deeply integrated into the user experience and the message is stated and then reinforced through contextually relevant gameplay. Our in-house production team will work with you to design and produce the game and then distribute it to its target audience. Once the game is published, we will track its effectiveness using our performance metrics and issue regular reports to you during the life cycle of the campaign. |
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| Apple iPhone |
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| With its big, glossy screen, variety of inputs, and deep market penetration, the most popular mobile device is also a natural advertising channel. First Hill Media can bring you that elusive third screen in the form of the iPhone, either through a direct port of our branded Flash games, or through the creation of all-new content. And we look for opportunities to customize the experience by integrating some of the iPhones’ unique features, thereby using the full potential of the platform. |
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| Social Networking Site |
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| Talk about immersion. First Hill Media can create an entire social networking site that is built specifically around your brand. Although not for the faint of heart (it’s a big endeavor), there’s probably no better way to expose a world-wide audience to your brand and keep them engaged over an extended period of time. Contact us to find out more. |
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| Widgets |
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| A widget is a customized object that sits on a user’s desktop and generally performs some useful function. First Hill Media is able to produce branded widgets for both Windows and Mac machines, along with social networking sites such as Facebook and MySpace. The compelling functionality of a widget drives recurring use and therefore repeat exposure to your brand. |
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| 1 – Accenture Global Digital Advertising Study 2007 (p.3). |
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| Contact us today to learn more about this powerful advertising medium and how to incorporate our products within your existing marketing and advertising strategies. |
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